Five Quick Ways To Grow Your Business … And Your Colleagues’
The pandemic economy has every small business owner searching for answers — which come easier when you take a collaborative approach. You are likely surrounded by a community of kindred spirits who can be great resources during a time like this. After all, when you help each other, you both can win.
Here are five actionable steps Devarj recommends small businesses take right now:
- Wear Your Problem-Solving Hat Outside. As you patronize other businesses, whether retailers or services, don’t be passive. If an idea comes to you that makes you think “I’d do this if I were in your shoes” — share it! Everyone needs constructive feedback on how businesses can best meet customer needs especially during these times. This mindset will help shed light on things you may have missed once you’re back on your own turf.
- Simplify Your Current Business Plan. Of all the things you offer/sell/design/build, what is your expertise? Over time, we all strive to expand our range of offerings, but a narrow focus is demanded today. Look for other providers you can partner with: people you know do something 80% of the time that you only do 20%. You can refer those special needs to them, and they’ll do the same when one of their customers requests your sweet spot.
- Find Joint Solutions To Customer Needs. “Bundling” isn’t just for insurance. It’s a winning approach to the way clients and customers prefer to do business everywhere today, as it reduces the need for physical contact, saves time, and appears to offer value. A micro example is the neighborhood restaurant that partners with the florist next door and the wine shop
across the street to offer a take-out elegant dinner box — promoted at all three locations. What can your business do on a macro level? - Strengthen Your Online Relationships. How long has it been since you’ve spent more than a few moments on LinkedIn, Facebook, Instagram or your other favorite social platforms? As businesses are developing a stronger virtual presence, your businesses’ social channels require more nurturing than a simple wave at family or friends — they’re vital resources
where you can (and should) deepen your connections with people you already know. In time, your social strategy can expand to reaching broader potential clients and customers through customer acquisition campaigns. - Expand Your Brand By Linking Your Website. One main factor in Google search positioning is backlinks — or how many sites link to yours. Just as it pays to seek out partnerships in the real world, the same goes in the virtual world. Update your site with hyperlinked content, banners, and even logos that take visitors to online partners knowing they’ve done the same for you and watch the difference it makes. ( While you’re at it, think about joint mentions in your printed marketing materials as well.)
Of course, we wouldn’t want you to miss out on one small business that may know a thing or two about rewarding partnerships: Devarj Design. During this unprecedented time for small businesses, we’re happy to provide a free consultation on current business-building methods, so feel free to connect with us!
