Welcome to the Devarj Design Agency blog community! We are dedicated to the establishment and sharing of branding and marketing articles for the inquisitive and professional. We cover a 360° approach to corporate branding for companies of all makes and sizes. Feel free to enlighten your friends, family and colleagues with our thirty-plus years of accumulated knowledge within the industries of advertising, branding and marketing.
Rebranding Speaks Volumes
There are many reasons why your company may need to officially rebrand. You’ve moved beyond the product or service your brand implies. You’re serving a larger marketplace than your brand originally indicated. Or your brand name no longer differentiates you well from competitors’ brands. Many time, it’s that your name…Read More
Is Social Media The Answer To Your Business Success?
To some of our gung-ho digital marketing brethren, every business — and they emphasize every business — needs a social media presence in this decade. Are they right? At Devarj Design, we believe the answer is more nuanced. For many businesses, absolutely. For some businesses, not really. And for a…Read More
Brand Specialists Benefits Vs. Lawyers: Who’s The Better Choice To : Register Your New Trademark?
Years ago, this wasn’t much of a question: trademark searches and the filing of paperwork were the exclusive province of law firms. Today, brand specialists like Devarj Design can, and usually do, take the final step after creating a business identity by registering the new trademark. Which makes good sense,…Read More
Five Quick Ways To Grow Your Business … And Your Colleagues’
The pandemic economy has every small business owner searching for answers — which come easier when you take a collaborative approach. You are likely surrounded by a community of kindred spirits who can be great resources during a time like this. After all, when you help each other, you both can…Read More
Social Media – Date with the Facts
Today, savvy marketers know social media is hot, but how cool is it really?" Inquiring minds want to know, so we examined two reliable online sources - The Social Media Examiner and Hubspot, here are the fascinating facts: 95.2% of B2C marketers and 93% of B2B marketers use social media…Read More
