Rebranding Speaks Volumes
There are many reasons why your company may need to officially rebrand. You’ve moved beyond the product or service your brand implies. You’re serving a larger marketplace than your brand originally indicated. Or your brand name no longer differentiates you well from competitors’ brands.
Many time, it’s that your name is adding to confusion in the marketplace. Such was the case with World of Words, a translation service that operates worldwide. A global literacy center based at the University of Arizona had almost the same name — as did other preschool programs, word games, even cartoons. So the company was open to creating a new name, and Devarj took on the rebranding effort.
The new brand name is UNIDA Translation, with accompanying website unidatranslations.com. It’s a distinctive name that’s easy to remember and tells you right away what the company offers — as a plus, UNIDA means “United” in Spanish.
Our proposed brand identity was eagerly accepted by the company, and it has been a marketplace winner with favorable acceptance by their current clients and new prospects alike. The logo design also works well at communicating their core brand messaging:
We translate with precision and clarity
We have multilingual experts who follow high global standards
We consider unique scenarios and customize translations based on contextual information
We add an extra layer to the process to ensure accuracy
For over three decades, Devarj Design has helped small businesses like UNIDA Translation make a large impact through branding know-how and smart digital marketing. We’re always happy to provide a free consultation, so just give us a holler, gritar, or text us!
Silva Devarj
Owner, Brand Specialist @ devarj.com
