A Truly Global Approach
The challenge in bringing a cohesive look and feel to SONOCO’S diverse structure is that they are THE WORLD’S LEADING packaging company, owning 270 manufacturing facilities in 29 countries and serving customers in 85 countries!
SONOCO's promotional packaging is targeted to potential new customers, with a simple, yet powerful message: Compare SONOCO against the competition. The promotion includes a pocket leatherman twelve-function tool as a gift.
The solution was an integrated marketing and design strategy rendered in direct materials, sales presentation pieces and a twelve-page advertising initiative packaging digest.
