Define Your Brand or Be Defined!
Why do a large percentile of small businesses shy away from re-branding efforts? After conversing with hundreds of c-suites over the years, the overall perception seems to be that professionals like to believe that branding is reserved for the upper echelon: large companies with large budgets. What about all the small guys like yourself?
Devarj is a one stop digital marketing firm for small businesses, helping companies develop and manage their brand presence. I’m here today to define the Devarj difference. Here’s the new year, new you thing, you haven’t quite figured out yet! – and that’s okay.
You have the opportunity to be as effective as a large business without breaking the bank. Particularly, you must consider forming a strong foundation for your company by having a great brand from the get-go. This way, the branded company will, then and only then, be able to efficiently compete in the market place. It is essential to establish your brand, message and authenticity correctly the first time around. If you do not take the steps to differentiate and define yourself, your audience, competition, media, then cohorts will be happy to do it for you. When you establish your own identity and definition, others will have a hard time competing. Let’s beat them to it; let’s define who you are and what your company stands for.
These vital steps made within the first few years will truly make or break a company:
STEP 1- Brand Strategy Well, you can start by hiring brand specialists who have years of experience in the advertising industry. Ultimately, it is better to spend a few hours with a brand specialist, in order to understand the blueprint. As our client, Thomas Long, President of NITCO stated, “Devarj really spends the time to “get” your company and can best position your company’s new brand/image.” Your specialists will not only create a plan-of-action focused on your company’s industry, objectives, target markets, budget and time frame; but they will also coincide with approvals, specific structure, marketing plan and assessment of the results.
STEP 2 – Brand Development Following the establishment of your brand, a consistent marketing plan must be put into place that positions your company to excel to the next level in terms of objectives and KPIs. Key takeaway: social media efforts will never suffice for further growth and success. Businesses fail to view the big picture entailing the facets of a branding strategy, rather than solely incorporating one or two marketing tactics.
STEP 3 – Brand Integration It is an administrator’s duty to make sure that their brand consultants are inept with the development of new concepts and products while expanding demographically, so that prospective clients are influenced through the established branding, marketing and social media efforts put into play. This will be key in the way that your brand is perceived from customers, clients, patients, etc.
The architecture and development of a brand forms in many stages, but let’s just start here. To be clear and authentic with your brand offerings and consistently engage with your audience, that’s what makes organic growth effortless.To your success!
