From Outbound to Inbound Marketing Elect to Make the Flip-Flop!

In a political year, we strongly urge you to follow the lead of many of the candidates and become a “flip-flopper.” Flip from using traditional marketing techniques like cold calling and even emailing, to today’s world of information searching and accessibility. Shift from trying to find your customers to letting them find you. Today, the most competitive, proactive businesses are finding ways to create inbound marketing initiatives by using quality content marketing, targeted social media, and streamlined video messaging just to name a few.

Logic alone dictates sound reasons for flip-flopping. Let’s start with millions of media-savvy buyers out there who are used to having it their way: they use their smart phones and electronic devices to access information about your business anytime, anywhere it’s convenient for them. But they don’t stop there. They expect accurate, personalized, consistent and quality information about you across all communication channels and mediums. It makes sense to give them what they want, how they want it and to leverage rather than buck the trend.

Beyond logic, or in lieu of it, there are facts and quantitative data in favor of inbound marketing. Consider these stats from two separate, sizable studies:

90% of the (3,300) marketers interviewed said social media is important for their business. This is especially true of self-employed and small business owners
59% said they were more likely to find business partnerships through social media (using Facebook, LinkedIn, blogging, Tweeting)
70% of consumers are more likely to use a local business if it has information available on a social media site
Social net-workers are 67 percent more likely to buy something than general searchers
A video by topic is about 10 times more likely to end up in the top 10 search results than a text piece of the same topic

Plus, “One in six searchers are frustrated by the lack of reliable information about small businesses on the web.

So we come to two bottom lines. First, the marketplace and consumers control the conversations and if you want to be part of the dialogue, you need to stop being an outsider and join the inbound social media marketing party soon! No more flip-flopping about taking part. Second, Devarj would flip for the chance to connect with you regarding an inbound marketing program that makes sure everything is aligned-from a smart social media plan, accurate quality content and targeted messaging; to making you so “inbound accessible” that business will be out of sight.

References:

Local Search Usage Study: Bridging The Gaps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, a local search marketing firm.

Information taken from smallbusiness.aol.com

If there are other topics you would like us to cover, let us know!

Silva Devarj
Owner, Brand Strategist