Agency vs. Design Agency – Which Is the Dinosaur?
Is the advertising agency as we know it becoming distinct or extinct? Is the design agency surviving or thriving? What’s happening in the evolving media and marketing world? Is there a true distinction between an advertising agency and design agency or is the difference only semantics?
The difference is huge; the size of supersaurus – not only in the bucks it takes to utilize their respective services, but in their philosophical and tactical approach to getting today’s purchasers to spend, spend, spend.
Advertising Agencies and Meteoric Crashes
Today, large agencies’ clients are still Fortunate 500 and 1000 companies who have major brands and dollars to deploy. But are these companies being counseled wisely by ad agencies in terms of their media choices and marketing spend? Two of the most important traditional media outlets that are being affected by buying trends today are magazines and newspapers. They still sell space that ad agencies buy on behalf of their clients, but nobody in the triad-publisher, agency or client-seems to recognize that magazines and newspapers are “dead media walking” and revenue generation is rapidly passing away.
None of these dinosaurs seem to be seeing the writing on the wall and the fact that the hieroglyphs needs to be streaming and interactive and preferably mobile in order to get read and acted upon.
Design Agencies Take Wing
In a world where brands are needed to establish an emotional connection and owning original ideas as well as engaging content is still king; design agencies are the ones who truly understand and manage the medley of quality content creation. Communication with a design sense and integration of authentic and intelligently crafted information into that mix will ultimately survive and take flight when the meteor strikes. As the first company to coin the term “Design Agency” in the late 80s, Devarj has been a leader in innovation regarding the integration of traditional advertising agency and design agency functions.
The difference Devarj Design Agency brings to business owners is quality of the Fortune 500 ad agency mind set without the need to spend a fortune on overhead. More bang for your buck. We have grown upright and youthful over the years. We treasure our accumulated knowledge and experience and wish to spread what we have learned to all and everyone with the desire to grow! Devarj Design Agency is focused on branding, re-branding, Identity development, marketing strategy, print and digital communications, and internet marketing services including enterprise- based website development and managed hosting. We call it the “Total Integrated Brand Program” or “Integrated Marketing”.
The Devarj Design Agency process we employ is to die for and builds brands that exist timelessly. Even though our pricing is so reasonable it may be considered prehistoric, I would hop on board before our accountant T. Rex forces us to evolve.
Silva Devarj
Owner, Brand Strategist
