Social Media – Date with the Facts
Today, savvy marketers know social media is hot, but how cool is it really?” Inquiring minds want to know, so we examined two reliable online sources – The Social Media Examiner and Hubspot, here are the fascinating facts:
- 95.2% of B2C marketers and 93% of B2B marketers use social media
- 200 Million Americans are registered on the FTC’s “Do Not Call” list
- 57% of businesses have acquired a customer through their blog
- 60% of B2B marketers saw improved search rankings
- 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook
- Companies that blog get 55% more web traffic
- Inbound marketing costs 62% less per lead than traditional, outbound marketing
These stats point to two easy conclusions: outbound marketing is withdrawing faster than low tide, while inbound marketing is the rave right now and the wave of the future. How do you climb on board?
Some Steps to Consider
Your social media journey should follow a step-by-step process. First, define your online goals and objectives. What do you really want your social media marketing to do – build brand image? Increase leads? Generate sales? Where does your target demographic hang out socially and what’s the wisest media mix to reach them effectively? How will social build and enhance your brand? Is your strategy mobile friendly? Do you need to use coupons and bargains to attract consumes?
Next, you establish a schedule of unique posts relevant to your goals, objectives, industry, etc. Then appropriately time your posts throughout the day. For example between the hours of 1 and 3 p.m. tend to be the most responsive periods of time when it comes to Facebook and Twitter. Weekends tend to have more engagement and depending on the social media outlet the timing of your posts should change.
Finally, you face the King and Queen of Questions:
- How will you evaluate social media effectiveness?
- Do you have the time, resources and effort that social media success demands?
The Choice Is Yours:
Become a social media mogul or relic. No need to limit yourself by thinking this is a passing marketing fad, social is here to stay. Seize the day before your competitors surge past!
Devarj Design has worked with over 200 companies across many industries creating powerful brands, quality content, websites, videos, as well as social media strategies and tactics to empower businesses. Contact us for a free evaluation.
Silva Devarj
Owner, Brand Strategist
