Establishing the “WOW” Factor for Clients

In today’s world, consumers are bombarded with messages to “buy this, use that or experience the other.” In print, over the airwaves, and on the web, the clatter these messages make is deafening. So, how do you get your voice to be heard? Change your perception. Instead of pushing your product or service on the market, try pulling your customers to you through your brand touch points. You can do this by making sure what you offer has the “wow” factor. This is what makes you different from your competition, and what makes your brand stand out.

To find out what differentiates you, you must look at your unique competitive strengths and the quality of each key feature that your product or service brings to the market. For example, if you are a bank, you should rate what you offer your customers in relation to all of the other banks. Is your customer service the same as, better than, or way above the competition? Consider the same with your services, your facilities, your marketing materials, etc. To ensure the accuracy and honesty of your assessment, involve your brand specialists, your staff, and even some trusted clients. After rating yourself, you will find that you have one or two features that come out on top. This is what will help you build your “wow” factor.

Building on the “WOW”

  • Share your findings with your marketing and design specialists
  • Develop a marketing budget
  • Determine your target market – those to whom the “wow” is most important
  • Develop an integrated marketing plan, making sure your messages are consistent across all media touch-points
  • Launch your plan and be consistent in your efforts
  • Encourage your team to share your company’s “wow” factors with friends and family for positive word of mouth

Remember…
Even if you don’t think you have any solid “wow” factors, there are always ways to differentiate yourself. Think creatively and look at all aspects of your product or service. Like snowflakes, no two businesses are quite the same, and it’s up to you to showcase that distinction, no matter how small. Because, in the end, that small distinction will be heard above the shouts of your competition. If you would like to find your “wow” factor to differentiate yourself, call Devarj today. You’ll be glad you did.

To Your Success!

Silva Devarj
Owner, Brand Strategist