I Just Need A New Website!
“I just need a new website!” yells the CEO. “I just want a new logo!” screams the COO; these are some of the most common statements we have noticed clients expressing these days. They know they need something…but do they really know what that is? Although on the surface it may seem like a new website or a new logo will help but the issue at hand is much deeper than cosmetic changes on the surface level.
Why is it that your major competitors have been growing faster in all directions despite how much your company spends on your new websites, logos, ads, campaigns etc.? Shall we deem the entire marketing and advertising industry fruitless and just a waste of time? Of course not! Once applied correctly, these once seemingly fruitless marketing efforts will make perfect sense in light of the 360º Devarj approach to integrated branding and communications services. Let us begin by delving deep down inside…to the core of your company’s issue.
We often see the absolute dedication and direct contact decision makers have with their brand and company as a whole. Being so close to the company creates a situation where many executives become inadvertently blinded from actual brand issues because they are so close to the company. When it comes to the big picture of branding, often times it seems as if we are trying to look at the entire cosmos through a microscope! And this is no fault of the executive him or herself, it is the nature of the beast and this is why it is absolutely critical to outsource your marketing and branding services. Having an external team of dedicated specialists with experience in your industry has been proven to help guide companies toward the right perspective and ultimately accomplishing quarterly and yearly goals!
The further we go inside your brand, the more ambiguous things may seem; and at the very core lies a misunderstanding of what branding and marketing truly is. This inability to perceive the lack of structural integrity within the brand foundation and how to permanently amend the situation has left many company’s brand architecture in a precarious situation. At first, a new website or logo may seem like the missing link; but if the correct research & development has not taken place, even if you did spend thousands of dollars developing a new website or logo it will have been rebuilt on structurally uneven ground. It is like trying to put in the final touches of a new building’s windows, when the steel frame of your skyscraper is not properly set in place! With a single gust of wind or change in the market it will be raining glass upon your audience.
You must take a step back prior designing a new website, assess your brand situation and begin asking yourselves the following questions:
- Why do we do what we do?
- Does our brand reflect truly who we are and what we stand for as a company?
- Have we established our company on a solid brand platform to grow from?
- Does our brand need to be re-freshened?
- Has our brand been built on a solid foundation?
- Does our brand story or communication need to be re-evaluated?
- Does our brand foundation need to be analyzed by brand specialists before we refresh our website?
During the past 30 years in the branding and marketing industry, Devarj Design Agency has built brands that have been bought out by corporate giants for millions. No matter what the brand issue may be preventing your company from reaching their goals, we are here to begin the brand-scape process.
These important steps we take to create websites from research and discovery, brand architecture, naming & visual direction, visual delivery, brand implementation, to brand harmonization, are necessary steps that differentiates you from your competition. Our goal is to create long-term growth and shed light on the ideal path for your company.
All in all, surface level branding and marketing changes like a new website or logo will be ineffective at best and hazardous at worst. We see results when companies take the right steps from the beginning and implementing our tried and true process. It has proven to be most effective and we would love to share our solutions with you! Devarj Design Agency invites you to a free consultation to assess your brand-scape and how we can be of service to help your company reach their goals.
