Outsourcing: Key to Marketing Momentum
In today’s challenging economy, companies are trying to find innovative ways to keep the marketing momentum going – Do they keep the marketing department as is, should they downsize? Should they rely on a few in-house designers to do the job of five people? Or should they outsource? Are they meeting the marketing needs of their company at the expense of the needs of their customers?
It is not unusual to answer “yes” to one or more of these questions, which bring us to the concept of outsourcing. Almost every organization is outsourcing tasks such as branding, web-hosting, accounting services, direct mail, brochures, social media, printing, PR etc. However, have you considered the advantages of outsourcing some or all of your marketing and brand communications function to a design agency?
Traditionally, there are all types of freelancers, contractors, and “mini talents” that provide partial expertise in one specific area. Each professional has his or her own niches, passions, and experience levels. However, the advantage of a design agency is the efficiency, experience and talents they carry in branding, marketing, advertising, design communication and online services. Outsourcing is no longer a luxury – it’s a necessity. By outsourcing your marketing functions, you gain access to a host of professionals and their know-how when you need them and most importantly, when you can afford them. Outsourcing provides access to expertise in every marketing discipline, and a team can be custom assembled to handle projects of any size and scope.
This flexibility is a critical benefit of marketing outsourcing – A company pays only for the services used for the length of time needed. Savings will be realized in employment taxes and overhead costs such as health benefits, profit sharing and employment perks. Beyond being a fantastic financial decision, outsourcing allows for executives to remain focused on the overall company goals and operations thus increasing productivity and efficiency.
Even if a company has its own internal marketing department, integration of an outsourced marketing team frees up in-house personnel for other important tasks; ultimately increasing efficiency and productivity. Companies that do not have a full-fledged marketing department can utilize outsourcing to provide marketing strategies, creative development techniques that are both unique and deliverable. In the mean time, this allows the business to focus on its core competencies.
Remember, at every level in a company, the challenge is not just developing a marketing program, but getting it launched effectively and efficiently, ensuring it meets the desired objectives and fits into the overall integrated marketing efforts. By outsourcing marketing functions to the right source, companies have an opportunity to do a better job and, ultimately, be more competitive and keep their momentum. If you would like to sustain your “Momentum” and focus on establishing efficient productivity, call Devarj today. You’ll be glad you did.
To Your Success!
Silva Devarj
Owner, Brand Strategist
