Welcome to the Devarj Design Agency blog community! We are dedicated to the establishment and sharing of branding and marketing articles for the inquisitive and professional. We cover a 360° approach to corporate branding for companies of all makes and sizes. Feel free to enlighten your friends, family and colleagues with our thirty-plus years of accumulated knowledge within the industries of advertising, branding and marketing.
A Fresh Brand Adds to the Company Bottom Line
Keeping your brand fresh is imperative, regardless of the industry or size of your business. Your brand tells your story and influences audiences to try your product or service. And happy people are not going anywhere. They are going to stick with you for the long haul. Your story communicates…Read More
From Outbound to Inbound Marketing Elect to Make the Flip-Flop!
In a political year, we strongly urge you to follow the lead of many of the candidates and become a "flip-flopper." Flip from using traditional marketing techniques like cold calling and even emailing, to today's world of information searching and accessibility. Shift from trying to find your customers to letting…Read More
Secrets of Achieving Lead Generation Through SEO
Who was it that said, "Oh what glorious webs we weave when first we practice to achieve effective (SEO) Search Engine Optimization?" Okay, that may not be the exact quote, but the truth is savvy marketers are interested in weaving more effective websites these days to attract search engine spiders…Read More
How Do Branding and Sales Work like a Peanut Butter and Jelly Sandwich?
Recently, I had the opportunity to discuss branding and sales with a few business owners at our local Chamber. The consensus was that companies have gone on a restrictive diet due to the tough economy; they've cut back on branding efforts in favor of beefing up sales. I reacted strongly…Read More
What Makes a Brand Powerful?
If you want to empower your brand and elevate it from bland to grand, consider your customer's total brand experience. This encompasses more than its visual identity. A powerful brand has a unique visual presence and an authentic "brand voice," as well. Your brand's voice resonates in the words, phrases,…Read More
