Welcome to the Devarj Design Agency blog community! We are dedicated to the establishment and sharing of branding and marketing articles for the inquisitive and professional. We cover a 360° approach to corporate branding for companies of all makes and sizes. Feel free to enlighten your friends, family and colleagues with our thirty-plus years of accumulated knowledge within the industries of advertising, branding and marketing.
Cross-Channel vs. Multi-Channel Marketing
At first glance, the two terms seem very similar. However, understanding the difference between them is important and may mean the success or failure of your marketing efforts. Multi-channel marketing is exactly what the term implies - using a number of channels or tactics to spread a message. However, it…Read More
Outsourcing: Key to Marketing Momentum
In today's challenging economy, companies are trying to find innovative ways to keep the marketing momentum going - Do they keep the marketing department as is, should they downsize? Should they rely on a few in-house designers to do the job of five people? Or should they outsource? Are they…Read More
Establishing the “WOW” Factor for Clients
In today's world, consumers are bombarded with messages to "buy this, use that or experience the other." In print, over the airwaves, and on the web, the clatter these messages make is deafening. So, how do you get your voice to be heard? Change your perception. Instead of pushing your…Read More
Why is e-Marketing Key to Your Business Strategy?
In today's high-tech world of business, e-Marketing campaigns have proved to be one of the most cost effective, customized and rewarding business strategies. It's more than an opportunity to sell goods and services online. It's a "must." Some businesses opt to handle their own e-Marketing with do-it-yourself methods. But targeting…Read More
When Is It Time to Re-brand?
Today, more and more companies have names that do not reflect the nature of the business. There are large and small corporations with generic names such as "CST Enterprises," "ABC Group" and "Independent Consulting Services." These names have little meaning and do not truly differentiate your brand in the minds…Read More
