Secrets of Achieving Lead Generation Through SEO

Who was it that said, “Oh what glorious webs we weave when first we practice to achieve effective (SEO) Search Engine Optimization?” Okay, that may not be the exact quote, but the truth is savvy marketers are interested in weaving more effective websites these days to attract search engine spiders and boost their ranking on SERPs (Search Engine Ranking Pages).

If you’re on top of a Google search page, customers can find your business far more easily, which means more leads, sales, revenue and the chance to grow your business and go on “more vacations.” This is a simplified explanation of a complex process and phenomenon that is being talked about everywhere and while there are some answers, we also know there are a ton of questions our current and prospective clients are asking right now about generating leads though more effective SEO:

  • Does SEO work?
  • How can we leverage SEO to increase lead generation and business?
  • What do you think of our website now?
  • Does our website effectively use SEO and keywords to help our primary target audience find us?
  • Do search engines like our content?
  • Are we effectively converting searches and leads to sales?

Whew! That’s only the tip of the iceberg and we can’t possibly address all of them here. One answer we can give off the top is, “Yes, SEO works.” It’s so effective that one of our telecommunications clients, thanks to SEO, went from 70% of their sales being generated from dealer orders to 70% of their orders coming from the web. The beauty of that result is converting leads to sales almost instantaneously.

Here’s one other important point to consider. True Search Engine Optimization does not only involve your website; external links (i.e. social media, blogs, articles, etc.) to your site are also vitally important to improve ranking, searches and sales. This means you should be optimizing your presence on social media outlets, including YouTube, Facebook, Twitter, LinkedIn, Google plus, Instagram and others. If you haven’t done so already, build (or have someone build) business pages on LinkedIn, Facebook and Twitter and have a strategy for increasing leads by boosting the number of contacts, fans and followers you have on these sites. If you’re not where you need to be now with all these aspects of SEO, no need to worry or become overwhelmed, but do consider putting a different kind of SEO into action right now…

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Silva Devarj
Owner, Brand Strategist