When Is It Time to Re-brand?
Today, more and more companies have names that do not reflect the nature of the business. There are large and small corporations with generic names such as “CST Enterprises,” “ABC Group” and “Independent Consulting Services.” These names have little meaning and do not truly differentiate your brand in the minds of potential clients and customers who you wish to develop a relationship with. The following few questions are important to consider when thinking about re-branding.
- What is your ideal customers perception of your company within your industry sector?
- How are you positioned against the competition and what are they doing to differentiate themselves?
- How can you avoid being among the 4 out of 5 businesses who close their doors before their fifth anniversary?
An easily recognized brand Identity… an original logo…and a positive slogan make a big difference in the success of a business. But is that enough? Company leaders often find that do-it-yourself marketing has led to ineffective branding and subsequent profit loss. Unfortunately, how-to books, an advertising seminar or a crash course in design and marketing is a poor substitute for professional experience in today’s marketplace.
The stark reality is that most businesses, especially small to medium sized ones, fail because of ineffective and impersonal, cookie-cutter marketing plans. Once the wrong perception is portrayed to the public, it is an uphill battle to change, but not impossible. This is where a creative marketing agency comes to the rescue. It is wise to remember, “You don’t get a second chance to make a first impression.” There is no better time than this present moment to re-think your brand’s position and architecture. By making sure you establish the right impression, you are setting your company apart from the pack and allowing for an authentic relationship to develop. If you are interested in learning how Devarj can brand or re-brand your organization, stay in touch.
Here’s to your success!
Silva Devarj
Owner, Brand Strategist
