Why is e-Marketing Key to Your Business Strategy?
In today’s high-tech world of business, e-Marketing campaigns have proved to be one of the most cost effective, customized and rewarding business strategies. It’s more than an opportunity to sell goods and services online. It’s a “must.” Some businesses opt to handle their own e-Marketing with do-it-yourself methods. But targeting your audiences needs to be efficiently planned and taking the proper steps in an orderly fashion is a time consuming operation.
Professional e-Marketing involves:
Well designed websites, landing pages, etc. where visitors can easily access the relevant information they need and want to share.
Most importantly, your site needs high visibility and to appear in a prominent position in search engine results. To increase visibility online requires a study of key words and phrases within your industry. This will raise your site’s ranking in search results, as well as create connections to and from your website. With Search Engine Optimization (SEO) and Google Analytics you can find out if visitors are coming to your site, and when necessary, set a new plan of action.
Social Media integration for educating and guiding your audience toward your websites, landing pages, blogs, and other social media channels.
Art and creative direction to orchestrate your company’s visual strategy and maximize on the overall effectiveness of the brand established thus far by engaging your audience visually.
Furthermore, you need to ensure that your site does not target existing or prospective clients with random emails that only serve to put your company’s name on the blacklist of ISPs such as Comcast and AT&T, or major search engines such as Google or Yahoo. If you haven’t developed an e-Marketing strategy for your business and want to design a plan, Devarj Design Agency will develop a custom program specific to your industry and company. Call Devarj today, you’ll be glad you did!
To Your Success!
Silva Devarj
Owner, Brand Strategist
