Long Time Long Distance Carrier - NITCO leads in intra-lata long distance service. They are also able to support a complete in-house data base for their 13,000 tele-communications customers. In a very short period of time, NITCO has made itself a front runner in NorthWest Indiana and is considered to be the preferred provider in the region.
Challenge: NITCO has been in business for 100 years. The client wanted to revitalize the NITCO brand and introduce new products and services in a volatile, extremely competitive marketplace.
Solution: Devarj Design Agency Rebranded the company by creating and incorporating the infinity symbol and global concept into the logo, adding to it the tagline "Connected. Always." to reassure the audience that NITCO is here to stay offering extraordinary new products and services with potential global reach, Devarj's Creative house also developed new branded names and a specific identity for services including "nitcosphere, voice, bundles broadband, device integration, TV." Additionally, the team created the new taglines - "Infinitely friendlier" and "Connected Always." Through Devarj's branding and marketing efforts, the updated website originated 790 new hits during the introductory week. Now, the NITCO.com team is able to market and sell NITCO products and services while maintaining a memorable and timeless brand. Devarj won a national award of excellence in re-branding and marketing NITCO.
- Devarj services include - Research & Development
- Positioning
- Naming
- Logo Design
- Re-branding
- Trademark
- Stationary
- PR
- Brochure Design
- Corporate Folder
- Website Design Development
- Photography
- Billboards
- Graphic Design
- Illustration
- Banners
- Brand Intro
- Promotionals
- Employee Presentation
Devarj won two national awards of excellence for brand introduction through graphic design USA, New York competition out of 9,000 entries, 2013.